Ericsson Survey: Mobile Use in Ghana, South Africa and Tanzania

Wednesday, 05 September 2012 11:15

by Samuel Nii Narku Dowuona/Adom News

Survey: Only 9% phone users in Ghana use mobile money

A survey carried out by Ericsson on m-commerce (mobile money) use in Ghana and two other African countries indicate even though mobile penetration in Ghana has crossed the 90% mark, only 9% of mobile phone owners use mobile money services in country.

Ericsson’s ConsumerLab Analytical Platform Survey for 2011/2012 sampled a total of 2,048 users and non-users of m-commerce from Ghana, Tanzania and South Africa, out of which 526 were from Ghana, 502 from Tanzania and 1,020 from South Africa.

Those interviewed were between 16 and 60 of age, and they live mostly in Accra, Ghana; Johannesburg, South Africa and Dar Es Saalam, Tanzania.

The survey also borrowed from existing statistical data from the three respective countries, and the report showed that an aggregate of 30 million people from the three countries had neither mobile phones nor bank accounts, but there is a whopping 90 million mobile phone users, out of which 50 million are unbanked and 40 million have bank accounts.

via Survey: Only 9% phone users in Ghana use mobile money.

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