Using information from Nokia Life Tools pilot shows high appeal for livelihood and life improvement services in India.
In December 2008 Nokia launched in India a pilot range of information services, covering topics in Agriculture, English Language, General Knowledge and Astrology. The services are geared towards mobile phone users in emerging markets, particulatly in rural areas. Nokia has indicated that any successful initiatives in India will be expanded across selected countries in Asia and Africa.
Today Nokia announced the conclusion of the pilot phase of its pioneering Life Tools service in Maharashtra, India, and the results show that subscribers are reaping the benefits. Extensive feedback from actual subscribers revealed that the service had wide appeal, and connected with subscribers at both emotional and functional levels. The positive feedback from beta trial means full commercial launch of the infotainment services is on its way in the first half of 2009.
The service will be enabled out of the box in the Nokia 2320 and Nokia 2323 handsets, which will soon begin shipping. Support for more devices will be added later in the year.
In terms of content, Nokia Life Tools is a range of agriculture information and education services designed for rural and small town communities in emerging markets. It uses an icon-based user interface that can display information simultaneously in two languages. SMS is used to deliver the content so GPRS coverage and fiddly settings are not required.
The Agriculture service of Life Tools provides an easy interface to Reuters Market Light, an information service which delivers information on weather, market prices and farming advice. Users of the Agriculture Service described that they were better informed about market rates for their produce. Farmers found that getting prices daily on their mobile phones reduced their dependency on agents for basic information. Now with greater awareness on market conditions, there was newfound confidence in their negotiations with the agents. There was also resounding appreciation for the time and money saved from not having to make multiple trips to the market place to get the latest rates.