Tag Archives: Ghana

Observations

Information Ecology of Akua Community in Northern Region, Rural Ghana

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Discussion participants

Akua (anonymized) is a community situated about 18km from the district capital. The community has a population of about 1400 people. The majority of residents are Muslem, making up for about 88% of the entire population; about 11% are Christian and the rest practice traditional religions. The ethnicity is predominantly Dagomba. They make up about 95% of the community. Other tribes are the Mossi and the Fulani who constitute about 5% of the population. Festivals celebrated in Akua include the Eid-Ul Adha, Eid-ul Fitr, the Yam festival, the Fire festival, the Damba festival and the Guinea fowl festival.

Dagbani is the main language spoken and it was the language of our improvised discussion. Unlike, the rest of the focus group fieldwork, the discussion in Akua was improvised; rather than organized in advance with the help of outreach staff from locally active agriculture service providers. Farming is the major source of income in the area, with few people engaging in petty trading. Due to the presence of a local irrigation scheme, rice is the most significant crop, constituting about 50% of the crops grown.

The setting of the discussion was improvised. A local outreach worker joined me and we recruited participants as we walked down the main street of Akua. The meeting started with barely ten people but due to the open boundary of the discussion, the participants increased to well over thirty by the time we finished. In giving a brief history of the community, the farmers said that the community was connected to the national grid in 1995-1996.

In casting their eyes back, farmers acknowledged that agronomic innovations were introduced by a very good and helpful extension officer. Unfortunately, he had to depart and left a big vacuum. Farming activities in 2009 went well because the rain was reliable but this was not the case on 2010. The community had problems with flooding every year during the rainy season. Farmers near a local irrigation facility  were able to farm all year round, at a fee of Ghc12 per acre. Marketing was also recognized as a problem. Farmers saw agriculture intensification through tractors and combine harvesters as a way forward for thier rice cultivation. They considered shea butter and tomato processing as promising endeavors in the area. This is how the group expressed their hope for change:

“[…] We are liaising on people like you to come and then hear our grief and then send it to appropriate quarters for redress. […] Considering 20 years ago we were almost in total darkness. But now we are in some kind of innovations. Not yet, but since people like you have started coming here, we hope and pray that everything will change at the shortest possible time.”

Information resources in Akua
Information resources in Akua

People in Akua were fortunate to have benefited from foreign donors who set up and maintained a community radio station. One of the effects of the proximity of the radio transmitter was that the signals in the area of all other radio stations were very weak. As a result, the community radio station had a very strong local presence. Most of their programs were in the local language, making it evry easy to understand. Additionally, foreign donors funded the building of a Youth Center, with photocopying, computing, Internet and sports facilities.  Apart from sport events, few adults visited the Youth Center. People recognized the business relevance of photocopying, while the relevance of the Internet remained in the “this and that” area of education and youth development.

 

Observations

Information Ecology of Kwaku Community in Northern Region, Rural Ghana

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Our discussion at the Kwaku (anonymized) community was facilitated by local representatives of an NGO, working towards food security improvements in the Northern Region, through the introduction of soya crops. Farming is the main economic activity in Kwaku. Situated on alluvial soils, the community faces rainy (18-20oC) and the dry (39-40oC) seasons. Vegetation is mostly savannah woodland, with cash crop trees being dawa-dawa, sheanut and mango; and cultivation crops being yam, groundnut, rice.

Infrastructure at Kwaku

Records for Kwaku show population of about 3 264 residents, with 48% male and 52% female. The community is characterized by strong traditional governance structures, including the roles of chief warrior, women’s leader, mouthpiece of the chief, chief-in-waiting and youth organizer. Besides chieftancy and the district assembly, formal structures in the community include parent teacher association, traditional birth attendants, youth committee, guinea worm eradication committee, food management committee and women’s groups.

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Discussion at Kwaku

Farmers began the meeting by commenting on new crop varieties and on recent infrastructure developments. The maize variety that was used previously took about 4 to 5 months to mature, but the improved variety which is currently used takes 2 to 3 months to reach maturity. Even though population has been increasing, there is still enough land for farming. In terms of infrastructure, there is no electricity supply but the road to the community was expanded from a narrow foot path to a motorable road in order to aid the transportation of foodstuffs out of the community.

KalandeMobile phones are recent in the community with Vodafone, MTN and Tigo being the available networks in the area. As objects, mobile phones are carriers of identity and inscribed with value. Out of 16 participants in the discussion, 3 used their phones for text messaging and 5 subscribed to the ‘calling tunes’ value added service. The latter are services which allow subscribers to manage callers’ perceptions by presenting to them selected answer tones. The significance of mobile phones as status symbols and the significance of musical entertainment in the rural context, are demonstrated by the following quote:

“Some of [us], [we] call it ‘a bar of soap’ because they are big. Those ones, they don’t have camera and they don’t have music player. That’s what we call a ‘bar of soap’. Those ones, [we] don’t like them. […] This one has a torch light on it. A basic one [is] without a torch light. If any of [us] had one with a music payer, and a camera, and those things, you will see which one because [people] will be following him because of the music. […] “

Most people of Kwaku community charge their phone batteries in the nearby district center at a fee of GhC 0.50. The community was once given a solar charger, which ended up bringing a lot of confusion because there were arguments as to who should charge his or her phone first. Consequently, the solar charger was worn out and it is hardly used. Discussing the amounts they spend on call credit per week, 4 people said they spend up to GhC 2 per week. Two people used an average of GhC 3 a week, whereas another 2 used GhC 4-5 a week. One person was spending average of GhC 6-10 per week. Mobile phones are used mostly to complement other information channels, such as social networks. People phone to reach relatives, to access centralized market information services, and to verify the market prices received through such services with their personal contacts. They confirmed that the market information they received was reliable most of the time, and informed their decisions where to sell their produce. On a few occasions, prices were slightly higher or lower than was anticipated through the price information received.
Eight people in the focus group said they have radio sets. They mentioned Radio Savannah, North Star Radio, Radio Justice, Radio Volta and Radio B.A.R as the ones that are transmitted in the area. Radio, they said is mostly listened individually and not in a group; and it is the preferred source of national and international news.Surprisingly, even though people in the Kwaku had no electricity supplu, 3 of the group participants owned TV sets. They bought the television sets when the electric poles were being erected, and they expected that electricity supply will reach them shortly. In terms of legacy technologies, the community has a gong-gong beater who announces meetings. Occasionally, people call each-other on their cell phones to remind of up-coming meetings. Nonetheless, it is considered profligate.

Observations

Information Ecology of Kwadwo Community in Ashanti Region, Rural Ghana

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Similarly to the discussion at the Adwoa (anonymized) community, the discussion at the Kwadwo (anonymized) community was organized with the help of extension officers from the district office. The setting selected for the meeting was a local church, which induced a more formal atmosphere into the interactions.

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Church setting

The discussion started by considering recent developments and participants recounted that they did not have electricity until 2008. Nonetheless, as the community has had a surfaced road, its population increased considerably. Immigration into the community was largely due to surface mining activities which take place in the area. Farmers estimated that more than 30 tro-tros (i.e. public mini-buses) visit the community each day. Despite the high level of traffic, there was no newspaper delivery, nor sales in the area. The most memorable adverse event in recent years was the famine of 1983, when many cocoa farms were burnt as a result of the hot weather and absence of rain. Nonetheless, the farms were re-established after the famine was over. In recent years, improved efforts by the public extension office helped improve farmers’ yields. among the remaining problems was black pod disease which still affected yields and the affordability of  fungicide in order to control the disease.

Drawing participatory map
Participatory map

Out of the 13 farmers at the meeting, 9 had access to radios, and they could list more than 20 radio stations which could be received in the area. Farmers tended to use their radios in order to listen to the news. Five out of 13 people in the focus group said they owned television sets but they also said tv signals are not the best. They had access to 4 TV channels: GTV, Metro TV, TV Africa and TV 3. The community had a school but no library. The community had 1 mosque and “uncountable” number of churches. The locations of 4 churches were marked on the participatory map.

Kwadwo information resources

The loudspeaker in the community was known as an ‘information center’, and it served for making announcements about community labour, farmer meetings, funerals and local other information. The fee for announcements (GhC 1) included the announcement being aired twice. Farmers remarked that loudspeakers were often used by salesmen, traveling by car, in order to promote their merchandise (e.g. medicines). The community had no town crier.

Mobile phones were not too common among the farmers in the meeting and only 4 indicated that they own cell phones; out of them had devices with radio functionality. Those who did not own mobile phones made calls from the shared ‘space-to-space’ facilities. These are fixed mobile phone facilities operated by salesmen of mobile credit vouchers. Their location is marked on the map with an umbrella, as they are also known as “umbrella salesmen”.

 

Observations

Information Ecology of Adwoa Community in Ashanti Region, Rural Ghana

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Our visit to the Adwoa (anonymized) community in the Ashanti region was organized with the facilitation of the local MoFA agricultural extension agents. The AEA organized attendance by farmers and set up the discussion space with plastic chairs available locally.

Group discussion
Group discussion setting

The focus group discussion started with participants introducing themselves and explaining their relationship to the person seated next to them. The explanations provided were in with traditional rural norms and fellow farmers were often recognized as “a brother” or “a sister,” even when there was no blood relation. More qualified descriptions included “father in farming” or “junior brother”.

Farmers considered the living history of their community and noted that the population of the area has increased considerably in recent years. They noted that some years ago they did not know about fertilizer, row planting, pruning and other farm practices  but all these were introduced to them through assistance from development partners such as the public agric extension office. While the community did not even have a school until recently, in 2010 they had a school with a computer lab. Another important technology that farmers noted had been introduced into their daily lives, was the mobile phone. Adverse developments included, water pollution caused by illegal mining activities, floods during the rainy season which often destroyed farms and poor sanitation.

Discussion organizers and some active participants
Discussion organizers and some active participants

Farmers drew a participatory map of the information resources in their community which included not only mobile towers for Zain (later Airtel) and MTN, but also shared spaces such as the Pentecostal church and the primary school, and shared activities. As productive activities in the communities are largely centered around cocoa farming, the spaces related to those activities included a “cocoa shed”, a “warehouse”; and a “weighing station” where farmers who traditionally use volume units (e.g. bags, bowls, etc.) could measure their produce and estimate its trading value. Farmers considered themselves fortunate to be growing because COCOBOD (i.e. the parastatal cocoa purchaser in Ghana) would always be ready to buy their produce at fixed prices, irrespective of how much is grown. As cocoa farmers, they did not experience market gluts; like farmers of other crops. An interesting element of the participatory map is the inclusions of a “bore hole” which can be interpreted not only as shared space, but also as shared activity (fetching water).

Participatory map of information resources
Participatory map of information resources

Even though the community had a loudspeaker and a town crier, they did not choose to include those on their map of information resources. These resources were used for locally relevant announcements such as communal labour days, immunization campaigns, community meetings, as well as security risks and thefts. Even though they had a computer lab, no adults ever used it because it was part of the school.

Radio was farmers’ preferred source of news and weather, and they tried as much as possible not to miss those broadcasts. They considered weather forecasts to be true most of the time, and used them to decide when to apply fertilizer and to perform other farm activities. 17 out of 18 farmers reported having access to a radio, and 10 reported having access to the radio on their mobile phones.

With regards to mobile phones, out of the 18 participants 13 (10 men and 3 women) had access to mobile phones. They tended to be mid-range phones with LCD displays. On average, they reported purchasing GhC 2.5 of phone credit per week. As the Adwoa community had no access to the electricity grid, farmers tended to charge their phones at the base stations of the two mobile companies (Zain and MTN) which were located within their community. Security staff at the facilities could be persuaded to charge phones for the fee of GhC 0.50. Even though they had no electricity, 3 out of 18 farmers owned TV sets indicating the symbolic significance of TV ownership.

Observations

Information Ecologies in Rural Ghana

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In the next few posts, I would like to present some findings on the information ecology of rural Ghana, from fieldwork I conducted back in June- September 2010 as IFPRI research fellow. A total of 7 focus group discussions were carried out, following participatory rural communication appraisal methods (Mefalopulos, P., & Kamlongera, C. 2004). The focus groups lasted approximately 2 hours and were typically held in community locations such as churches, schools or other central areas. The table below describes the sampled (anonymous) sites in terms of complementary infrastructure such as motorable roads and electricity; as well as, the number of male and female participants in each group.

Community Region District centre Surfaced road Electricity
Men Women Total
Adwoa Ashanti 45km No No 12 6 18
Kwadwo Ashanti 16km Yes Yes 12 1 13
Abenaa Eastern 51.3km Yes Yes 7 7 14
Kwabena Northern 22km Yes No 25 0 25
Akua Northern 30km No Yes 10 1 11
Kwaku Northern 38km No No 10 6 16
Yaa Northern 30.3 km No No 10 12 22

The field trip was carried out by myself, my research assistant Marian Asamoa and our driver Alfred. We conducted semi-structured discussions of information channels and farming practices, which allowed us to document an ecology of agricultural information channels. The exercises completed by tge groups involved the ‘human web’ (a method emphasizing relationships within the group and interdependencies within the community), participatory mapping of information resources, and ‘problem tree’ discussion of productivity gaps (a method for revealing perceived problems). The next few posts will include material from those discussions.

Conference Presentations

Transforming Institutions through IS Innovation

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I am posting my presentation from the Academy of Management Africa (AFAM) 2014 conference, held in January 2014 in Gaborone (Botswana).

The argument I am trying to make is that mobile telephony and radio broadcasting are capable of triggering change within the institutionalized production process of Ghanaian smallholder agriculture. I believe the argument is valid and interesting, and I have put in a lot of work since January in improving it. I think key elements of the argument are understanding the information ecology of rural Ghana, understanding existing information access practices and understanding social learning.

The biggest compliment I got from the reviewers was worded as follows, “This is a rough or preliminary draft of a paper that could be developed into something well worth reading.” God bless!

The paper abstract for AFAM 2014 reads:

Agricultural sector transformation and rural economic development can be recognized as processes of learning, through which improved industrial processes and rural institutions evolve. The focus of our interest are the transformative opportunities offered by IS innovation for the delivery of advisory services in the Ghanaian agriculture sector. In considering IS innovation experiences and opportunities, we focus the fields of horizontal and vertical organizational actors within the Ghanaian agricultural sector. IS innovations are capable of transforming the sector by introducing in these fields new symbolic meanings, new perception of relational systems, new routine operational scripts or new information technology artefacts.

 

Commercial Projects, Technology Development

Africa’s business technology revolution gathers pace

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By Egon Cossou Editor, Africa Business Report, BBC World

Think African economies and you may think commodities, like oil and gas. But it may be time to start thinking tech innovation.Countries around the continent have identified technology as a key weapon in the battle to boost prosperity – and that has sparked a tech revolution.

Sky high ambition

The continent’s biggest economy has sky high ambitions.

South Africa is a serious contender to be home to a massive deep space telescope project called the SKA – or Square Kilometre Array. If the country beats off competition from Australia, its aerospace industry would receive a massive boost.

In fact, science and technology minister Naledi Pandor says the project would be “the largest science-based capital injection” Africa has ever seen.

That could mean more jobs and training in a cutting edge sector.

Young guns

But Africa’s tech revolution could run out of steam unless it produces a new generation of innovators. That is why Kenya is taking steps to develop the talent that could help it get ahead of the game.

It is doing so with projects like m:lab – a consortium of stakeholders, including Nairobi University, which aims to hothouse talented mobile application developers.

Manager John Kieti says he is convinced Kenya is now a major world technology hub.

“[The mobile] is much cheaper to get, plus it can be used outside where there is no infrastructure like power,” he says.

“Essentially, the mobile is going to be huge for us in terms of innovation, much more than the PC was a few years ago.”

But it’s not enough just to come up with good ideas – m:lab encourages innovators to focus on “demand driven” applications so they can be turned into viable businesses.

Pay it forward

Kariuki Gathitu

Kariuki Gathitu is one of the hottest properties in Kenya’s tech sector.

He is a 27 year old software developer who has come up with an application to build on the country’s already sophisticated mobile payments market, called M-Payer.

“It has come into the mobile money scene to solve a huge challenge,” he says. “This challenge is basically the interoperability, aggregation and integration of mobile money.”

It streamlines the whole process from start to finish and so aims to benefit consumer and business operator alike.

Mr Gathitu demonstrates how subscribers can pay bills, receive cash and transfer funds with just a few taps on a mobile, and cash will clear in minutes, not hours or days.

M-Payer claims it can end the ‘cheque in post’ culture that has ruined many small African firms, often operating on tiny margins, with little or no access to bank credit.

Wider markets

But the revolution is not only happening in Kenya.

Right across the continent, developers are coming up with applications designed to reflect local needs. In Ghana, it is now central to the health of both companies and individuals.

ShopAfrica53

The country has no shortage of enterprise, but smaller operators can struggle to gain access to wider markets.

And that access can make the difference between stagnation and prosperity.

One company in Accra is itself making a living by using technology to boost the prospects of other businesses.

ShopAfrica53 is a kind of web-mall – advertising goods and services from a range of small businesses in Ghana.

This means the tiniest and most remote operator now has access to an international market. The website also handles logistics like collection and delivery of goods, and takes payment on behalf of the vendors.

The technology being used by ShopAfrica53 can be a lifeline for small entrepreneurs ranging from tailors to artists.

Fighting the fakes

IT is even being used to protect the health of individuals by tackling the potentially deadly problem of fake medicines. An application called mPedigree allows you to check the authenticity of drugs.

Mobile phone using mPedigree

You simply examine a special verification code on the bottle or packaging and send it, via free text, to a central online registry. An automatic response confirms whether the product is the real deal.

So far, only two of Ghana’s major pharmacies have actually joined the system, but mPedigree says others have expressed interest.

“The drug industry in Ghana is worth about $750m (£465m) a year,” says mPedigree’s Selorm Branttie.

“Assuming about 10% of those are counterfeit drugs, we are talking about $75m a year going into the wrong hands… being invested into the wrong industries.”

So whether it is fighting fake medicines or developing cutting edge telescopes, it’s clear that Africa’s technology is increasingly important in changing the lives of people across the continent.

“We cannot miss this train,” says ShopAfrica53’s chief executive Herman Chinnery-Hesse. “It’s the only way to go.”

via BBC News – Africa’s business technology revolution gathers pace.

Commercial Projects, Observations

Esoko blog: Mira Slavova, MIS Researcher

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As I’ve been settling down in Ghana and struggling to find the time to start posting more often. Luckily, an invitation from the Esoko blog managed to get me to focus and write something coherent on MIS topics again. I am re-posting the sections, other than the introduction. If you are reading this, you’d know who I am.

MIS as Intermediaries?

I prefer to consider the broad topics of Market Information Systems MIS, Warehouse Receipts Systems and Commodity Exchanges in Africa within the context of the intermediation theory of the firm. According to this theory see Spulber 1999, intermediaries emerge within the space of decentralized trade due to the encountered transaction costs. Firms providing agricultural market information alongside other services exist in Africa because decentralized exchange with agricultural commodities is plagued by transaction costs. Intermediated exchange emerges as a stable form of organization because intermediaries are able to economize on transaction costs and deliver net gains from trade, in excess of the gains obtainable from direct exchange.

The Difference between MIS, Warehouse Receipt Systems, and Commodity Exchanges

In considering MISs, Warehouse Receipt Systems and Commodity Exchanges as intermediaries, it is clear that some of these services are involved in more extensive intermediation than others. MISs often define their role purely as that of alleviating market price information asymmetries. MISs deliver mobile price information to farmers, leaving the bargaining and the details of the transactions to the farmers to sort out for themselves. To say the least, in the absence of consistent grading and sorting practices in many value chains in Africa, verifying the correspondence, between the quality of the commodities the price information refers to and the quality of the commodities being traded, becomes a non-trivial matter. By certifying the quality of the commodities and the identities of the buyers and sellers, Warehouse Receipt Systems go one step further in addressing the transaction costs present due to lack of communication between producers and buyers.

Commodity Exchanges go even further by providing an auction mechanism for reaching agreement on the terms of trade. As market-making intermediaries, they determine the mechanism of exchange and institutionalize that mechanism. Commodity Exchanges provide the market microstructure for the transactions between the buyers and the sellers. The market microstructure includes the details of the process through which the exchange occurs. By contrast, the market microstructure on which MISs rely tends to be the product of recurring, customary behaviors on behalf of the buyers and the sellers. The institutions governing their transactions are informal and based on relational norms, rather than formalized.

Reducing Communication Costs

In considering MISs, Warehouse Receipt Systems and Commodity Exchanges as intermediaries, it becomes clear that the differences among these market systems stem from the different transaction costs they are aimed at alleviating. Clearly, there can be numerous sources of transaction costs. The choice of a bundle of transaction costs which to be addressed is part of the strategic positioning of an intermediary. Within the complex social-business hybrid value chains, encountered within the agriculture sector of developing countries nowadays, communication costs can form a significant part of the transaction costs. Technology platforms such as Esoko enable, for-profit and non-profit organizations interested in streamlining agricultural value chains by acting as intermediaries, to address communication costs.

via Esoko.

Commercial Projects

Google Trader launch stuns Accra

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by Joseph Appiah-Dolphyne and Kent Mensah, AfricaNews

Google literally brought Accra – the capital of Ghana in West Africa – to a standstill with the public launch of its new product Google Trader. It is a free online classifieds service that allows Ghanaians to buy and sell products and services, as well as search for jobs or just about anything else.

Google Trade launch in Accra, 2 Dec 2010.

The service seems to be catching on fast with traders in the capital in particular as some have already listed items from livestock to stationery. “I’m actually surprised this is for free and I can just do it with a touch of the button on my cell phone,” Kofi Baah, a secondhand clothing seller at the Makola Market – the largest shopping centre in Ghana – told AfricaNews.

“This is incredible. You mean I can really advertise my coconut selling business on the net?” Stephen Agyapong, a coconut seller at Osu queried after he was handed a handout explaining how the service works.

“I’ll give it a try definitely,” he promised. According to Google, Trader can be used by anyone in Ghana, but is expected to have the biggest uptake in major towns and cities across the country. “Individuals can post short ads to buy and sell items and services, whilst businesses of any size can also use the site to reach more customers and increase their sales,” a statement read.

The Ghana launch took the crew through Makola, Kwame Nkrumah Circle lorry park, the Oxford street of Osu where the public was spellbound with a professionally crafted chorographic antics that would eventually be transformed into a video clip for the online community.

The Country Lead for Google Ghana Estelle Akofio-Sowah could not hide her excitement as she watched the large crowd that took a brief break from their daily activities to take a glimpse of the flashmob.

She said: “We are excited about Trader because its free, easy to use, and locally relevant. Having a web version, a mobile web version and an SMS option means that Trader is accessible to everyone, no matter where you are.”

To make sure that Trader is easily accessible to users across Ghana, Google has partnered with AIRTEL and TIGO to offer a FREE SMS option. Users can subscribe by texting START to 6007 on any Airtel or Tigo phone and can start posting and selling straight away.

via AfricaNews – Google Trader launch stuns Accra – The AfricaNews articles of Dolphyne.