The field of Information and communication technology for development (ICT4D) arose through the World Summit in Information Society (WSIS) events in the early 2000s. The founding motivation for the field is rooted in the ‘digital divide’ problem, and development issues stemming from it. While the problem of affordability and availability of ICTs in developing regions, particularly in rural areas, persists; I find the product-dominant logic of the ‘digital divide’ discourse limiting. I prefer framing ICT4D problems within a service-dominant logic where ICTs can deliver benefits to underprivileged populations by enhancing their access to and benefits from services. In order to enhance services through their value-creation capabilities ICTs are combined with other tangible and intangible resources in processes of service innovation.