The annual report of MTN Ghana revealed that the company saw a 9% increase in subscribers as of December 2010, bringing the number to 8.7 million.
According to MTN, the increase was largely driven by the introduction of new price plans and a revision allowing subscribers to view discounts in monetary terms rather than percentages.
The report also revealed that MTN Ghana’s performance was encouraging, considering aggressive competition through headline tariff reductions. SIM card registration has also had an impact.
Revenue increased by 14% ahead of subscriber growth, mostly due to increases in airtime and subscription revenue. SMS revenue also increased significantly, contributing 5% to revenue.
According to Phuthuma Nhleko, MTN Group President and CEO, the Group’s strong operational performance was underpinned by a 22% increase in subscribers to 141.6 million from 116.0 million in the prior year, as well as improved efficiencies due to various cost initiatives and despite higher levels of mobile penetration, aggressive competition and increased regulatory requirements. MTN continued to maintain network quality and capacity and to offer attractive segmented value propositions to customers.