This Monday, 29 June 2009 turned out to be a rather momentous day for anyone interested in ICTs for development in general, and mobile content-driven information services, in particular. The Grameen Foundation announced the launch of its AppLab in Uganda, realised in collaboration with the Internet search and services giant Google and the African mobile operator giant MTN.
The press release gives details of the 5 SMS-based mobile applications launched by the project. The initiative is introduced in detail at the Official Google Africa blog by Rachel Payne, Country Manager, Uganda. The services fall with 3 silos:
- Google SMS Tips, featuring:
- Farmer’s Friend, a searchable database with both agricultural advice and targeted weather forecasts
- Health Tips which provides sexual and reproductive health information (family planning, maternal & child health, HIV/AIDS, STI/STDs, sexuality)
- Clinic Finder, which helps locate nearby health clinics, their services and telephone numbers
- Google SMS Search, an SMS-based mobile serach engine more consistent with Google’s original role.
- Google SMS Trader, which matches buyers and sellers of agricultural produce and commodities as well as other products. The services are SMS-based and designed to work with basic mobile phones to reach the broadest possible audience.
Needless to say, I have been very excited by the news about these new services. So, I took a couple of days to process and digest it. The news has caused quite a storm in the ICT4D community. The White African comments on the participation in this intiative of prominent stakeholders:
Beyond the applications themselves, what I find most compelling is how the Grameen Foundation collected such a high-powered group of partners. The list reads like a who’s-who of innovative mobile services and development in Africa with Google, MTN Uganda, Technoserve, Kiwanja.net, and BRODSI to name a few. It’s a mixture of for-profit businesses, local NGOs and non-profit tech organizations.
I agree that this is a significant observation. It is well recognised that the implementation of successful mobile services involves the syndication of mobile operators (in this case MTN) and content providers (read Google). But the success of mobile services implemented in Africa, largely depends on their the existence of a support network on the ground. The role the project of the Grameen Foundation, its Technology Centre in Uganda and their network of Village Phone Operators (VPOs) increase the potential for adoption of the new services.
Ken Banks explains how the Google SMS Tips service was tried through an AppLab/MTN “call centre” where quieries from the users were received and short answers of maximum 160 characters were formulated. He brings up issues related to the process of development of IT services such as information behaviour* in developing countries, proximal literacy, HCI and prototyping. With regards to Google SMS Trader, which as a mobile commerce platform is of my primary interest to me, Ken Banks that a “whole suite of technologies on which to base solutions, including J2ME, WAP, high-end smart phones, 3G and MMS” were considered during the development process and SMS was eventually chosen. Still, I think that the involvement of Google in services such as Farmer’s Friend and Trader opens up another frontline in the rivalry between Android and Symbian. The services provided by Google SMS Tips in Uganda are consistent with those introduced by Nokia Tools in India. The respective uptake and popularity of these services might hold the key to the eventual spit of the premium mobile contant market in the developing world between Android and Symbian.
* Information behaviour meaning, “the totality of human behaviour in relation to sources and channels of information, including both active and passive information seeking and information use”, definition by Wilson 2000.