Liberian Markets: Part 3

Services are offered at Liberian markets independently, or as adding value to other products.Independent services include services provided by the Liberian Marketing Assoiciation such as schools at the premises and child care. They also include catering services, provided by individual cooks offering food to people visiting the markets as part of their daily routines.

servicesSome market traders are involved in the provision of added value services complementing their main marketable products. Generally, the services appear to be attached to low value products such as cassava dust balls, starch, ground greens, etc. Greens, for example are a fascinating case. They are very perishable, low level products. But the individuals involved in their provision seem to possess considerable entrepreneurship, initiative and resilience. Even though they have modest means, they are able to procure the greens without need for access to credit. In the procurement process they visit multiple farms, monitor the readiness of the greens for harvest, and often exchange current information about the quality of greens available at different farms via mobile phones. As greens are perishable and usually are ready for harvesting every 6 months, the monitoring process is rather demanding. Once they procure the greens, the traders add to the value by grinding the cassava leaf and by cutting the fever leaf. Thus they are able to offer their customers greens in a state suitable for immediate cooking.

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