I have been taking a good look at the website of Grameenphone’s CellBazaar in Bangladesh. The CellBazaar initiative is certainly worth some consideration because it is one of the better established mobile marketplaces.
CellBazaar offers multiple channels for checking the listings and for submission. The mobile channels include SMS and WAP. Concurrently, all the sell offers submitted within the last 30 days are available for viewing online.
I have been particularly interested in the CellBazaar tutorials for the viewing of the available offers via mobile technology and for the submission of offers. The tutorials feature the procedures for announcing a sell lead and for checking the sell leads. The procedures (SMS Buy, SMS Sell) involve the sending of 4 text messages in order to sell, and of 5 messages in order to buy. In response, the user of the system receives lists of the available metacathegory, cathegory, sub-cathegory and price range options. The user makes a choice by texting to CellBazaar the number of the selected option.
The buying and selling procedures are less clumsy when the users have WAP trechnology at their disposal. The buying and the selling procedures are explained respectively at WAP Buy and WAP Sell.
Considering the SMS and WAP procedures one fact sticks out. In neither selling procedures (SMS or WAP) is the user required to specify his/her location. In the WAP Buy procedure once a buyer chooses the sub-cathegory of goods he/she is interested in, he/she needs to specify a location and a price range. In the SMS Buy procedure the is required to specify a price range. This all leaves the question open as to how CellBazaar is able to know the location of its users. Is anyone aware of what location technology they are using? If CellBazaar do indeed infer the location of their users without asking them to confirm it, that seems to me a rather poor practice. If it is otherwise, I would very much appreciate hearing about it.
FARA (Forum for Agricultural Research in Africa) has published a current inventory of innovative farmer advisory services or systems (Innovative Farmer Advisory Systems using ICTs).
The inventory features currently existing projects, or projects in the design phase and intended for implementation in Africa. The reference it provides is extensive and includes projects concerning voice information delivery services, dial-up and reglar radio broadcasts, video learning and e-learning for basic skills and farming. The collection dedicates a whole section on “Extension Services Based on Mobile Phone and Database Monitoring.” That section covers many of the projects pursuing the implementation of mobile markets in African countries and listed in the section ICT4D Projects.
The FARA farmer information services inventory was created with input from the Regional Agricultural Information and Learning Systems (RAILS) group, the Knowlwdge Management for Development (KM4Dev), the International Institute for Communication and Development (IICD), The Technical Centre for Agriculture and Rural Development (CTA), the International Development Research Centre (IDRC) and others. The FARA inventory is certainly of considerable value for the mapping of projects aimed at the implementation of mobile markets for agricultural goods. Due to the comprehensive nature of the inventory I will shortly be updating the project descriptions in the section ICT4D Projects.
This week the Development Informatics Group from the School of Development Policy and Management (IDPM) in the University of Manchester publicised and made available a “Compendium on Impact Assessment of ICT-for-Development Projects”.
Parts of the Compendium appear highly relevant to the assessment of projects looking to implement the use of mobile technology within the context of marketplaces in developing countries. As far as I am aware many such efforts have followed the Project Goals methodology outlined in Section 2 of the Compendium, meaning that projects have followed a rather straightforward impact assessment involving the measurement of indicators consistent with the project goals.
Having been involved with theoretical Economics for a long time I find myself drawn to Cost-Benefit Analysis and Information Economics as evaluation methodologies for the impact assessment of projects oriented towards the development of technology-based marketplaces. Nonetheless, all of the eleven frameworks elaborated on in the Compendium have their relevance and application. I would be eager to hear your opinions on the matter. Which framework do you favour for the evaluation of implementations of information technology in commodity markets in the developing country context?